A Personalized Fitness Hub in Gading Serpong
GRID Fitness Hub, located in the lively area of Gading Serpong, is a designated space for personal growth and transformation. Equipped with top-notch facilities, personalized programs, high-intensity classes, and recovery zones, it’s built to balance challenge and relaxation. The industrial-inspired design creates a motivating atmosphere where members can TRAIN. COMMIT. ACHIEVE.
Client
PT Amerta Jiwa Indonesia
Status
Completed — 2022
Discipline
Branding & Signage
The GRID’s logo represents the framework for every personal growth and achievement
The shape of the squares also enhance the connection between structure and success, and that is where the name GRID comes from. Furthermore the bold, strong typography reflects the energy and determination that go into every session.
The visual design brings the idea to life with geometric shapes, clean lines, and a structured layout
GRID color palette is bold and modern, with the combination of neon blue and black contrasting to emphasize the gym’s energy and intensity
Supergraphics with sharp, thin lines and box patterns are applied across every touchpoint, ensuring a consistent brand identity. We also created a color-coding system to differentiate GRID’s classes, highlighting their distinct focus for user’s unique objectives.
GRID’s color-coding both enhances visual clarity and reinforces the brand’s focus on personalized workout goals
ATTITUDE GRID energizes with combat-style workouts. While MULTI GRID is a multifunction room that brings versatility with various classes and intensity, from High Intensity Interval Training (HIIT), Mixed Martial Arts, to toning it down with a Pilates sesh. There’s also RIDE GRID that delivers a dynamic cycling experience on a static bike. And finally there’s RECOVERY GRID that promotes rejuvenation through restorative sessions.
The uniform is more than just clothing, it embodies the energy and spirit of GRID, seamlessly combining functionality with style to elevate the atmosphere and enhance the experience
Recognizing that employees are the heart of the GRID community, we created uniforms that go beyond mere attire. They are designs that embody the power, precision, and professionalism.
The signage system, developed alongside the interior team, uses metal and neon light accents to complement the modern, industrial style interior
The signage system integrates layered materials to create structure and depth with the combination of perforated metal and neon lighting
The design enhances the ambiance while guiding them, with signage that not only directs but also motivates. Empowering messages are featured, encouraging members to push themselves and stay focused on their fitness goals.
At NEWMAN, we carefully crafted every detail of the brand identity, from the logo to the signage, seamlessly blending them into the space. Through close collaboration with the team, client, and vendors, we created a functional, inspiring environment that stays true to GRID’s values and supports members on their fitness journey
