Responsibilities
- Understand project goals and create digital campaign strategy, timeline, and budget through various media channel.
- Plan, execute and track all digital marketing channels, including SEO/SEM, social media and display advertising campaigns.
- Play the role as brand guardian by setting and ensuring the high quality standard and alignment of creative assets with brand guidelines and personality.
- Monitoring ongoing campaigns, clearing roadblocks and optimizing campaign budgets and performance based on insights.
- Measure, analyze, and report on the campaign’s performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).Identify the latest trends, technologies and insights affecting the industry.