The first integrated residential complex in Labuan Bajo.

Kaliwatu

Kaliwatu is a residential complex development sprawling across 4.5 hectares of pristine coastline in Labuan Bajo. Initially the developers designed Kaliwatu to attract international tourists and travelers that would eventually purchase a unit and become a resident. Our strategy focuses on presenting a blend of modern and exotic brand identity, incorporating hand-drawn elements inspired by the region’s natural surrounding.

Client
PT Kaliwatu Residence

Status
Completed — 2023

Discipline
Branding, Print, Social Media, Brochure,

Introducing ‘Kaliwatu’, NEWMAN’s distinguished project in the coveted enclave of Labuan Bajo, Nusa Tenggara Timur, Indonesia. This visionary residential complex was the first of its kind in Labuan Bajo, showcasing our commitment to curate exceptional experiences.

The name ‘Kaliwatu’ finds its roots in the Indonesian language, fusing ‘Kali’, literally means ‘river’ due to the nearby water body, and ‘Watu’, translating to ‘stone’, symbolizing the enduring element of nature. Together, they form the evocative meaning ‘River Stone’, encapsulating the essence of the surrounding landscape and interconnected beauty of nature’s elements.

Our design process was meticulously grounded in nature, infusing visual elements inspired by the natural world into every layers of the brand identity, spanning logos, colors, typography to printed materials. Notably, the customized logotype reflects the graceful upward slope of the Kaliwatu site.

The brown color reflects the exoticism of life in Kaliwatu, while the blue color of the sea indicates tranquility, combined with the gold color that gives an elegant impression. By applying the calm waves of the sea, creating a wavy supergraphic that will be brought into the overall identity.

Every element was integrated with the essence of nature, sophistication, and precision, shaping the distinct identity of ‘Kaliwatu’. The incorporation of textured paper added a tactile elegance, ensuring a refined touch in Kaliwatu’s printed materials.
Kaliwatu’s social media content embodies a minimalist, informative style, crafted with care to preserve visual elegance. Attention to detail ensures a perfect balance between showcasing the Kaliwatu lifestyle and delivering information while maintaining overall tidiness.