Online Travel Assistant
OnTA is a travel & lifestyle app designed for those seeking both extraordinary native experiences and expert guidance. The app offers customizable travel plans that cater to individual preferences, ensuring every adventure is unique and memorable. As users embark on their journeys, OnTA provides a seamless experience, connecting them with authentic insights and a community of fellow travelers eager to share their stories.
Client
OnTA
Status
Completed – 2021
Discipline
Branding, Graphics, & UI
Newman‘s rebranding of OnTA features a fresh, engaging design showcasing personalized travel and community sharing.
A versatile digital platform designed to enhance travel planning, OnTA offers more than just booking. Its features enable users to streamline their travel experience and discover hidden gems with the help of local guides. Social media integration also allows for sharing and discovering exciting travel activities and services.
Newman’s visual concept for OnTA draws from the essence of travel, integrating vibrant colors, clean lines, and dynamic illustrations to embody the excitement of exploration. The design mirrors travel routes with intuitive visual cues, guiding users effortlessly and ensuring a seamless, engaging experience. The modern and engaging aesthetic crafted by Newman aligns with OnTA’s goal to make travel planning both enjoyable and efficient.
We crafted icons that seamlessly blend with OnTA’s brand, using vibrant red to evoke energy and adventure and calming beige for clarity. This dynamic visual identity enhances the user experience and mirrors the diverse journeys OnTA offers, ensuring that each interaction is engaging and intuitive.
Implementing this design, OnTA provides features like OnTA Pass and OnTA Meet. OnTA Pass unlocks personalized itineraries, exclusive discounts, and priority support, while OnTA Meet connects travelers in real-time. Together, these features make every adventure smoother, more social, and unforgettable.
OnTA’s interface is designed to be both clear and inspiring, providing users with a gallery-like view that smoothly guides them through their personalized travel adventures. Continuing the concept of OnTA’s logo, the iconography also captures the essence of exploration. This intuitive design, combined with rich information, ensures that every journey is clear, engaging, and fulfilling. This seamlessness is shown through our UI and UX, where we deliver detailed insights and custom recommendations based on individual preferences.
OnTA’s brand application translates the essence of travel into a visually compelling experience. By focusing on the OnTA logogram and its attributes, the design enhances user engagement and aligns with the brand’s adventurous spirit. To ensure brand cohesiveness and continuity, Newman crafted detailed brand guidelines that provide clear directions in order to maintain a unified visual identity across all touchpoints, reinforcing OnTA’s commitment to a thoroughly engaging and intuitive user experience.
