Member of BINUS Higher Education
Backed by over 42 years of BINUS Higher Education expertise, Satu University brings quality education to students across Indonesia. With both online and in-person learning options, the university emphasizes flexibility, practical skills, and entrepreneurship. Supported by digital learning and expanding campuses in Bandung, Pontianak, and Palembang.
Client
Bina Nusantara
Status
Completed — 2023
Discipline
Branding & Graphics
There comes a time in life when learning becomes a defining moment, and ever yone deser ves the chance to access quality education. Satu University opens up the opportunity for all, including students from regional areas , helping them grow and eventually give back to the communities that shaped them.
Satu University stands as an open and inclusive place, where education is accessible to all.
NEWMAN visualizes learning as a key moment in the logo, symbolizing “Melangkah lebih maju” and “Bertumbuh lebih baik“. It captures the journey of moving forward and growing through opportunities and challenges.
The horizontal line representing the steps, and the upward line embodying progress. The meeting point of the two lines marks the moment of educational & social experience at Satu University, while the pixel detail reflects the university’s focus on digital learning. This personal growth leads to Melangkah Lebih Maju and Bertumbuh lebih Baik.
The visual elements, including the color palette, typography, and supergraphics, are designed to complement the overall visual identity. To ensure a cohesive identity, all elements are seamlessly integrated, each complementing the other for a unified and connected design.
The shades of orange represent inclusivity, creativity, modernity, and impact. Paired with white, the contrast strengthens the overall color palette. The clean, modern typography conveys confidence, while the supergraphics, inspired by the logo’s shape, provide a strong, memorable identity. Together, these elements create a distinct visual presence across all platforms.
Through its photography direction, the spirit of Satu University comes to life, effectively conveying the brand’s message and making it feel more welcoming, while reflecting the target audience. The direction is carefully crafted to reflect the persona, making the visuals feel relatable, authentic, and approachable. This same approach is applied consistently across social media platforms
To strengthen its visual identity and foster a strong sense of belonging, Satu University’s merchandise consistently features its logo, colors, and graphic patterns across all touchpoints.
The visual style extends further into icons and signage, reinforcing the university’s brand presence at every interaction point across the campus.
Taking cues from the logo, the design of icons and signage helps communicate the university’s visual language. The designated color palette, typography, and supergraphics are implemented across icons and signage to ensure readability, visual clarity, and alignment with the overall identity.
