A Bond of Asian Taste & Lombok’s Heritage
SIJA Asian Restaurant invites guests into an atmosphere of understated elegance, shaped by the depth and diversity of Asian flavors, warmth, and togetherness, set within The Sira, a Luxury Collection Resort & Spa in Lombok.
Newman was entrusted to shape SIJA’s brand identity, crafting a cohesive visual system that reflects its refined atmosphere while elevating its presence within the resort.
Client
PT Griya Sira Indah
Status
Completed — 2024
Discipline
Branding, Print, Signage, & Placemaking
As the aroma of Asian spices drifts across Lombok’s serene shoreline, culinary richness meets refined luxury and soulful heritage.
Newman’s approach was to translate this atmosphere into a cohesive visual language, delivered through identity, menu design, signage, and spatial applications. One that feels intentional, refined, and seamlessly integrated within the resort experience.
The name “SIJA” originates from Sanskrit, meaning lotus, a symbol of purity, beauty, and spiritual growth. It reflects the essence and depth of Asian cuisine.
This concept continues beyond the plate into the space itself, where the lotus is reflected across the surroundings, including decorative elements across the restaurant.
Defined by the Lombok’s true beauty, the lotus is paired with Bayan Parrot. Together it forms a harmonious palette of lush green and deep red, reflecting the island’s tropical landscape.
This palette shapes SIJA’s key visual and color identity, applied consistently across elements within the space-from decoration to the reception desk-creating a considered experience where every detail supports the overall setting.
Newman integrates the color palette further across various elements, from menu books to details within the space, with subtle extensions into uniforms. This approach helps guide guests through different parts of the experience in a clear and distinctive way.
Color is used to distinguish the food and beverage menus, while the gold tassel accentuates the Bayan’s plumage inspiration. The result is a design that feels intuitive to use, soft to the touch, and visually pleasing.
A series of Bayan Parrot illustrations defines SIJA’s visual signature, portraying parrots in flight along a sunset shoreline, drawing inspiration from the restaurant’s open view to the ocean.
