Hiro Group

Hiro Group is a hospitality holding company that manages a growing portfolio of dining and retail brands, with more than 100 locations across Indonesia. As the group continued to expand, a rebrand was undertaken to further enhance its overall identity and strengthen its presence across both consumer and investor touchpoints. Newman led the rebrand by refining the strategic foundation and developing a cohesive visual ecosystem across corporate and lifestyle platforms—including the company profile, communication materials, and digital presence such as the website and social media. Built around the idea of memorable experiences, the identity is expressed through a refined visual language inspired by sparks of stars, bringing clarity and cohesion across Hiro Group’s diverse portfolio.