Sky Bintan

Sky Bintan is a purpose-built data center park designed to support the next generation of digital infrastructure across Southeast Asia. Located on Bintan Island and connected to Singapore and Batam, it offers the scale, connectivity, and infrastructure required for long-term digital growth.

NEWMAN developed a comprehensive branding system that transformed a large-scale data center park development into a clear and compelling brand. Through strategic positioning, messaging development, visual identity creation, and an extensive brand guideline system, the identity integrates the language of digital infrastructure with visual cues rooted in Bintan’s cultural heritage. These local influences informed the logo, supergraphic system, and overall brand expression, creating a distinctive identity that positions Sky Bintan as a future-ready digital ecosystem built for regional and global expansion.