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The Hottest Red in the Corner!
Core Cipete
Core Cipete marketing gallery is located in one of the street corners in Cipete, Jakarta.
The initial concept from the developer is to build a modest marketing gallery that shares purpose as a destination to work and have some finger bites with a plain zinc material for the architecture.
Client
PT Jaya Real Property, Tbk
Status
Completed – 2019
Discipline
Signage & Placemaking
Location
Jakarta, Indonesia
Core Cipete marketing gallery – The Red Corner can be easily seen from Cipete MRT Station.
Instead of making a plain marketing gallery in the crowded and dull surroundings, the gallery was elevated through a simple yet effective solution to be outstanding – make it hot red! Along with the hot red concept, the gallery is blessed with the name ‘The Red Corner’.
The signage & wayfinding was also carefully crafted with a bold and consistent depth from a container skin that becomes a distinctive identity for the marketing gallery.
