Nestled within the established neighborhood of Bintaro, Cherrywoods was developed as a modern residential environment that balances urban accessibility with a calmer, family-oriented way of living. Conceived as a “Home for Generations”, the project is designed to foster comfort, belonging, and long-term value through spacious layouts, smart home technology, and secure one-gate access. Newman developed the brand identity and visual direction that draws from contemporary tropical architecture through earthy materials, warm neutral interiors, and layered greenery to create an identity that feels modern yet enduring.
Client
PT Surya Data Nusa
Status
Completed – 2023
Discipline
Branding & Graphics




