Positioned along BSD City’s primary boulevard, Iconix Infinite is a commercial development designed for businesses seeking visibility, accessibility, and long-term growth. Its European-inspired architecture, four-storey loft configuration, and strategic location near the Serpong–Balaraja toll create a strong foundation for both brand presence and operational efficiency. Built around the idea of limitless potential, Newman crafted the visual identity and communication strategy, positioning Iconix Infinite as a destination where ambitious brands can establish a lasting identity within one of Indonesia’s most dynamic urban districts.
