BAIC’s Sole Automotive Brand Representative in Indonesia
JIO Distribusi Indonesia (JDI) operates under JHL Internasional Otomotif (JIO) as the national distributor and customer representative, delivering strong market execution and a seamless customer experience nationwide. Within the same integrated system, JIO is the sole authorized brand holder (Agen Tunggal Pemegang Merek) of BAIC in Indonesia, holding exclusive rights over importation, brand representation, and national strategic direction.
Newman was appointed to define a brand system that clearly articulates these distinct roles while presenting both entities as one cohesive ecosystem
Client
PT JHL Internasional Otomotif
Status
Completed – 2023
Discipline
Branding
As Indonesian automative market runs with competitive, JDI brings a fresh perspective to the Indonesian introducing brand new high-quality vehicles.
Newman’s objective was involved developing an identity that reflects vision and long-term direction, while designing a distinctive look and unified visual system.
Inspired by the horizon, this concept symbolizes limitless possibility and openness in a growing automotive landscape.
The tagline that was crafted, “Accelerate Above the Horizon”, expresses the brand’s resilience and its ambition to stand above the competitive landscape. This principle carries into the overall look, where minimal design creates a sleek, professional presence across all implementations
Newman translates the core concept into a visual system that ensures consistency across every application.
As part of this system, a color-coding approach draws from the natural hues of the horizon from dusk to dawn.
Blue and orange distinguish JDI and JIO, maintaining clarity while preserving one unified identity.
Built on a strong foundation and strategic alignment, the identity brings both entities together within one integrated ecosystem.
Consistency across brand touchpoints is reinforced through the defining horizon line, strengthening recognition while maintaining a unified visual presence
